The Brief

Spotlight three Authenticity Guaranteed luxury items from eBay, using the Rule of Three in each image, in collaboration with Federica Leblanca.

The Idea

An editorial, high-fashion shoot that captures the timeless elegance of luxury jewellery — focusing on how luxury feels, not just how it looks.

Launching alongside AWFW 25’,, the shoot positioned eBay directly within the fashion conversation, elevating its luxury credentials through curated styling and considered imagery, to drive credibility and desirability.

My Role

Creative ideation, end-to-end production, and creative direction.