Doritos Loaded Week
Doritos Loaded Week
The Brief
Doritos launched a one-week-only lunchtime extravaganza in August, offering a full meal for just £5. The challenge was to create social-first content that would ripple across platforms, building hype and anticipation throughout the week.
Execution
The creative was split across Mid- and High-tier creators, working closely with the influencer team to ensure the right talent brought each concept to life.
The execution was delivered through a two-tier creator approach, pairing insider-style social content with a premium, platform-native mini-series to amplify reach and excitement.
My Role
End-to-end production, creative direction, talent brief creation, and talent sourcing.
A two-tier creator campaign designed to build hype around Doritos’ £5 lunchtime drop.
LOADED LEGENDS
A two-tier creator campaign designed to build hype around Doritos’ £5 lunchtime drop.
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High Tier
A three-episode social mini-series fronted by familiar face Olly Bowman. The content balanced premium production and polish while remaining platform-native and highly shareable.
Load Me Up
Unlock The Flavour
Meet The Maker
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HACKED & LOADED
A two-tier creator campaign designed to build hype around Doritos’ £5 lunchtime drop.
Mid Tier
A social concept designed to feel like an insider secret. Six creators were paired with different vendors to “unlock” a hidden menu hack, revealing exclusive lunchtime combinations to their followers.