Challenge
How can eBay sit at the heart of fashion and culture on social, while staying true to its community?

Idea
Vintage lovers are everywhere — so we showed up where culture already lives, capturing our community wearing their eBay finds in their own way.

Output
A street photography series celebrating expressive, individual style at culturally relevant moments.
The format evolved into mini mic interviews at selected concerts, where you k know the audience will be putting on fits, complete with a well curated pairing the right creators with the right moments to spotlight the different voices.

My Role
Creative ideation, talent sourcing & briefing, creative direction, end-to-end production, copywriting.