Progress Playground
Progress Playground
The Challenge
The client lacked a data-backed approach to their social channels (Instagram & TikTok), leading to inconsistent growth and an inability to understand which content actually resonated with their target audience.
The Idea
Implement a test and learn framework using rigorous weekly reporting to identify high-performing content and pivot strategy alongside content calendar creation based on live performance data.
The Output
Data-Driven Strategy: A monthly reporting structure that translated raw metrics into actionable insights.
Content Lifecycle: A fully managed calendar from creative ideation through to final scheduling and platform-specific optimisation.
Community Expansion: Targeted outreach and content strategies designed to tap into new, previously untapped audience demographics.