Challenge:

The brand’s digital presence was becoming stagnant, suffering from lower audience engagement, making it difficult to attract new demographics in a competitive space. How can they action revamp this for Q4?

Idea

Conduct a full-scale digital audit to pivot the brand from a passive feed to an active community hub and create a content calendar full of ideas to stop the scroll,

The Output

Audit & Roadmap: A comprehensive diagnostic report and new platform strategy.

Content Pillars: Clear categories for them to build off of, created from a deep understanding of the social landscape combined withcommunity-driven storytelling.

Workflow Design: A 360-degree content calendar and production pipeline that ensured weekly posting consistency without sacrificing quality.

This work lead to a 10% growth of the account over Q4.

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